Obtained another order from a major new energy vehicle manufacturer, and Fujitsu’s original factory+agent identity perfectly laid out the automotive electronics industry chain

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Over the past decade, with the rise of new energy vehicles and autonomous driving, 70% of the innovation in the automotive industry has come from the development and application of automotive electronic technology and its products. According to IC Insights data, sales of automotive electronics are expected to increase by 7.0% in 2018 and 6.3% in 2019, making it the highest growth rate in two years among the six semiconductor target markets. It is worth noting that the automotive special purpose logic category is expected to grow by 29% in 2018, and the automotive application specific simulation market is expected to grow by 14% – as backup cameras, blind spot (lane departure) detectors, and other “smart” systems are forced or otherwise added to more vehicles. At the same time, memory is becoming increasingly important in the development of new automotive system solutions for use in vehicles.
The wave of new energy vehicles and autonomous driving has driven the transformation of the entire vehicle structure, such as the networking of on-board information, 48V automotive electronic systems, advanced driving assistance systems (ADAS), etc., accelerating the continuous innovation of vehicle manufacturers, Tier 1, Tier 2, and even component manufacturers to develop products with higher performance and reliability. This trend also coincides with the views of Fujitsu electronics experts at the recently concluded 2018 Shenzhen International Electronics Exhibition. The market feedback and market trends of the company’s multi-dimensional automotive electronics solutions, such as high-performance memory, virtual instrument development kits, and integrated automotive control units, are consistent with the market trend.
“Small body” with great capability, FRAM becomes the preferred choice for BMS external storage
Ferroelectric memory FRAM is one of the most competitive core products of Fujitsu Semiconductor in the market, and has been applied to water electric heat meter products from the beginning, gradually moving towards wider Internet of Things applications and deeper automotive electronics applications. Fujitsu Semiconductor’s automotive specification grade FRAM products have industry-leading high performance and reliability – operating temperature indicators up to 125 degrees Celsius. They have passed rigorous testing in the AEC Q100 standard specification, achieving a data write lifetime of 10 to the 13th power (10 trillion times), an ultra-fast write speed of only 150 ns, and a power consumption of only 150 nJ to write a byte of data. Once launched, they have been adopted by manufacturers such as Tier-1 in the automotive industry. In TPMS Airbags, infotainment systems, ADAS, battery management systems (BMS), and other applications can be seen everywhere.
Obtained another order from a major new energy vehicle manufacturer, and Fujitsu’s original factory+agent identity perfectly laid out the automotive electronics industry chain
As an important component of the power battery pack, the main function of the BMS is to detect various state parameters of the electric vehicle power battery, including individual voltage, total voltage, current, temperature, etc. At the same time, it collects data through the simulation front-end to perform SOC estimation and battery balancing. Therefore, the reliable storage of its monitoring data is very important. “Throughout 2018, Fujitsu FRAM products have made significant progress in the BMS project,” revealed Feng Yixin, director of the product management department of Fujitsu Electronic Components (Shanghai) Co., Ltd. on the booth, “Complete vehicle manufacturers such as Geely Motors have recently decided to use the FRAM products of Fujitsu 5V 64Kbit SPI for their own research and development of BMS systems.” The earliest successful application of FRAM in automobiles disclosed by the industry was the adoption of tire pressure monitoring by Pirelli, which has opened the curtain on automotive applications. BMS, information entertainment systems, airbags, etc. are among the massive application markets of FRAM. It is revealed that many manufacturers providing Tier 1 and Tier 2 BMSs to Dongfeng, Jinlong, Yutong, SAIC General Motors Wuling, Brilliance BMW, FAW, Yujie, Jianghuai, Chery and other complete vehicle manufacturers are also adopting or will soon adopt Fujitsu FRAM products.
Feng Yixin said: “The combined cost of a power battery pack and a BMS is equivalent to a quarter to a third of the cost of a new energy vehicle. At the same time, power safety is closely related to the life of passengers, allowing no errors and requiring extremely high reliability and delay free design. Therefore, products with higher performance and reliability should be selected along the control line of electronic components. Currently, the most excellent external storage product next to the main controller is FRAM. In the next few years, FRAM will become the most outstanding product.” “Fujitsu has been the preferred and standard accessory for automotive BMS external storage products in FRAM for many years. We can see the market potential through customer demand, and we are confident in this!”
Enrich product lines, layout new energy vehicle ecology, and seize new opportunities for 48V on-board systems
One manifestation of the trend of automotive electrification and new energy vehicles in on-board electronic systems is that the 12V electronic system, which has lasted for decades, is turning to 48V. The reason for this lies in the old 12V technology of traditional lead-acid batteries, as well as the inability of the 12V low-voltage system to efficiently drive the new demand for many new functions of electric vehicles. Liang Zilong, Product Manager of the Product Management Department of Fujitsu Electronic Components (Shanghai) Co., Ltd., said: “One obvious advantage brought by the 48V on-board electronic system is to reduce the excessive wiring harness of current products. In the past, the redundant wiring harness of the 12V system has two major drawbacks: high cost and low safety performance. However, the gradually becoming mainstream 48V system helps to achieve lower cost and safer, more environmentally friendly, and more comfortable driving experience in on-board and cockpit electronic applications.”https://store.stoneitech.com/
Generally speaking, a 48V vehicle electronic system is mainly composed of motors, batteries, DC-DC conversion, and other components. At the current Shenzhen International Electronics Exhibition, Fujitsu joined forces with its agent brand, New Dianyuan, to showcase its automotive control unit power module, providing a highly competitive solution in the current transition period of 48V automotive electronics systems. “New Electric Power has numerous power MOSFETs, modules, and other products, which are widely used in TPMS, IBS, EPB, TCU, VCU, ECU automotive motor control, EPS electric steering system, OBC DC-DC conversion, and other scenarios.” Liang Zilong said, “Currently, manufacturers producing OBCs, DC-DCs, including PDU high-voltage distribution boxes, hope for multiple in one products. At the same time, the integration of automotive electrification continues to improve. The packaging of multiple MOSFETs into a single module can effectively reduce the size, achieve higher efficiency, and better heat dissipation. Currently, the main thrust of the new power element is to promote module units such as 6-in-1, 9-in-1, 10-in-1, and 11-in-1, which is one of the main directions that the new power element has focused on in the automotive market in recent years!”
Obtained another order from a major new energy vehicle manufacturer, and Fujitsu’s original factory+agent identity perfectly laid out the automotive electronics industry chain
At the same time, for scenarios such as BCM, EPS, motor control, and junction boxes in automotive applications, Fujitsu’s traditional advantages of high-voltage DC relays can be combined with products such as new power modules to provide integrated solution promotion based on different customer needs. Liang Zilong revealed, “Vehicle companies choose to place Fujitsu high-voltage DC relays in applications such as battery drive units, main circuit motor drives, AC DC switching paths, charging guns, charging pile control units, PDU high-voltage distribution boxes, junction boxes, etc., such as Tesla Model 3 and Model S, as well as some vehicle companies in Germany and South Korea.” Compared to semiconductor devices, relays can cope with high surge impacts and are flexible, It also facilitates better EMI performance in circuits, making circuit design very simple, and is very suitable for current 12V sedans, 24V heavy-duty vehicles, and future 48V on-board electronic systems, which is conducive to better heat dissipation and safety performance. Of course, these system circuits can also include automotive fuses from the Fujitsu agent brand Dadong, to further improve reliability and safety in functions such as automotive junction boxes, battery drive units, charging guns, and charging piles.
Obtained another order from a major new energy vehicle manufacturer, and Fujitsu’s original factory+agent identity perfectly laid out the automotive electronics industry chain
As Wang Yu, General Manager of the Asia Pacific Product Management Department of Fujitsu Electronics, stated in a public interview, Fujitsu is accelerating the transformation of component agents in the Chinese market, focusing on component integration for targeted applications and systems. From the perspective of the transformation trend of the 48V automotive electronics system, Fujitsu has combined with agent brands such as New Dianyuan and Dadong to integrate their advantageous component products into an integrated, one-stop solution, establish an ecological cooperation system, and seek opportunities in the emerging market of new energy vehicles, making Fujitsu different from traditional distribution agents.
With both beauty and value, the “soft and hard” virtual instrument solution is popular
According to public information, it is estimated that the market size of automotive instruments will reach 9.5 billion US dollars in 2020, and virtual instruments based on LCD screens have become almost the standard equipment for current high-end and mid range vehicles. The cockpit virtual instrument is becoming a window that integrates ADAS and HMI (Human Machine Interaction) technology. By equipping multiple sensors, cameras, and radars around the vehicle body, it can receive and collect signals around the vehicle in real time, and transmit data to the central processor for analysis and calculation, And interact with passengers through a virtual instrument interface. Suoxi Technology, a proxy brand of Fujitsu, is an industry leader in providing virtual instrument solutions.
“In the past few years, the 3D full virtual instrument solution based on the Triton C chip of ARM dual core Cortex A9 has been highly praised in the market, and has been applied to BYD and some Japanese and German car companies, with shipments reaching hundreds of thousands of sets,” said the booth staff, “This solution has the characteristics of integration, high performance, low power consumption, and low cost. It has been verified by many customers and years of actual vehicle use, and the stability and reliability of the entire system is tending to improve.”
Obtained another order from a major new energy vehicle manufacturer, and Fujitsu’s original factory+agent identity perfectly laid out the automotive electronics industry chain
This is also due to the software design tool CGI STUDIO. CGI STUDIO is an upgradeable software platform that is not limited by hardware conditions, and has an independent 2D/3D engine that can be used to create various 2D and 3D scenes, respectively. The platform has a common interface between the Windows environment and the embedded system environment, allowing designers to quickly apply designs made on computers directly to the embedded system environment, thereby minimizing rework between image designers and embedded designers, and developing 2D/3D automotive instrumentation and entertainment display systems that meet their needs in a short time.
Based on this software and hardware advantage, Soxi Technology further introduces the Miranda chip based on the ARM quad core Cortex A9, which has passed ISO26262 certification, has a special VPU (visual processor) unit built in, and uses a combination of hardware acceleration and software acceleration to improve its performance by over a hundred times, while maintaining a very low power consumption. It is reported that Miranda chips can be applied to cockpit instruments, 360 degree panoramic imaging, and other functions, such as ADAS assisted driving, high-definition 4-way 1080P DASH CAM, and integrated display of multiple displays. They can also be externally connected to H displays and LCD touch screen displays, creating a new generation of virtual instrument solutions.

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