Analysis on the regional distribution of automobile electronics in the Pearl River Delta

8 minutes, 13 seconds Read

As the “south gate” of China, Guangdong Province has not spared no effort to develop the automobile industry since the reform and opening up in 1978. After more than 30 years of development, it has formed auto joint ventures such as GAC, GAC, and Dongfeng Nissan. The automobile electronics industry, as an automobile supporting industry, can not be ignored in Guangdong Province, especially in the “automobile steel” soil of the Pearl River Delta. Especially from 2012, when the domestic automobile industry faced the “bottleneck” development, the development of the automobile electronics industry in Guangdong was not greatly affected, but developed several distinctive regions: the automobile electronics industry in Shenzhen developed earlier, with numerous manufacturers, Huizhou has government policy support and research and development advantages, and Zhongshan planned to plan the Beidou navigation industry base in the Beidou civil tide, The well-known Yongfu Road area in Guangzhou is the place of automobile electronic trade.
Labour-intensive enterprises of automobile electronics are all over Shenzhen and Dongguan
According to incomplete statistics, more than 80% of domestic manufacturers are concentrated in South China, while another 80% are concentrated in Shenzhen and Dongguan. As an old domestic electronics industry cluster, Shenzhen is also a good place for auto electronics enterprises to take root here.
Although the domestic automotive electronics industry has been developing for more than ten years, it still cannot be separated from the attribute of labor-intensive enterprises and the human resources of the Pearl River Delta. Shenzhen and Dongguan are close in geographical location, and Dongguan is close to Hong Kong and Macao, and also close to Guangzhou and Huizhou, making Bao’an, Zhangmutou, Chang’an and other places become the gathering place of automotive electronics manufacturers, and also achieving the enterprise region of Shenzhen and Dongguan; The vigorous development of the electronics manufacturing industry in Shenzhen and Dongguan and the advantages of regional industrial policies have also promoted the gathering of auto electronics manufacturers. From the procurement of raw materials, technological processing to production and sales, enterprises in Shenzhen and Dongguan are more able to respond quickly on the industrial chain. With the steady development of domestic automotive electronics, Shenzhen enterprises have become more and more dominant in manufacturing accumulation and responsiveness, consolidating the position of Shenzhen and Dongguan as the upstream of the industrial chain; However, well-known domestic automotive electronics manufacturers such as Hangsheng, Luchang, Ouhua and other brands have their headquarters in Shenzhen.
Indeed, the automotive electronics industry in Shenzhen is increasingly shrouded in the shadow of counterfeiting and counterfeiting. The recent incident of “vehicle navigation radiation exceeding the standard” exposed by CCTV has caused panic among car owners and caused quite a stir in the industry; As a concentration of over 80% of automotive electronics manufacturers, the Quality Inspection Bureau has detected more than 80 navigation models, of which 12 are unqualified, and Shenzhen accounts for 11. The impact of news on automotive electronics ranks first in the Shenzhen industry. Whether it is the media and experts exaggerating and demonizing the harm of vehicle navigation radiation, or the industry itself being deeply trapped in copycat and shoddy,
Rising star Zhongshan Beidou Navigation Founder
At the just concluded Fourth China Satellite Navigation Academic Annual Conference, Zhongshan City, Guangdong Province, as an emerging Beidou navigation industry base, participated in this exhibition. At that time, Feng Yurong, Vice Mayor of Zhongshan City, also delivered a speech on the “Guangdong Province Beidou Industry Development Plan” at the Beidou Navigation Industry Application Forum, indicating that the Zhongshan City Government attaches great importance to the development of the navigation application industry.
It is understood that Zhongshan is the “Pearl River Delta Satellite Navigation Application System Engineering City Demonstration”. At present, it is planning the Beidou Internet of Things Industrial Base in Zhongshan, China Aerospace for nearly 20 square kilometers, and Zhongshan will take the lead in building the Beidou-based urban emergency management system and urban intelligent traffic management system.
Since the opening of Beidou for civilian use at the end of last year, to the mandatory installation of GPS/Beidou dual-mode vehicle-mounted terminals in “two dangers and one passenger” in nine provinces and one city, the application of Beidou industry has been unanimously favored, and the market cake is not to be underestimated; However, in addition to Zhongshan, there are plans to establish and promote regional Beidou application bases in Wuhan, Nanjing, Chongqing and other cities. It is worth pondering how Zhongshan can rely on the advantages of the electronics industry in the Pearl River Delta to achieve good development in Beidou on-board applications.
Huizhou forms a brand and R&D industrial base
At the 2013 Huizhou Local People’s Congress, the Huizhou Municipal Government clearly proposed the plan of “auto dream” again. It is understood that Huizhou has put forward the concept of “auto dream” since the 1980s and clearly developed the auto and auto supporting industry. However, due to the failure of “Panda Auto City” and Dongfeng Honda complete vehicle project, Huizhou and the “auto dream” have been missed. In the past 2012, Huizhou’s auto industry revenue exceeded 20 billion yuan, of which, The production and sales of automobile electronics, automobile wiring harness and engine parts are among the top in the country. Huizhou’s auto industry has gradually moved from “potential” to “support”. At this time, the Huizhou municipal government has raised the “auto dream” again, which undoubtedly has more strength and confidence.
As one of the three pillar industries of auto parts in Huizhou, auto electronics has a longer history than Shenzhen, but it also highlights the advantages of brands in research and development. The products not only cover a variety of types of vehicle electronics from low end, middle and high end to high end, but also the enterprises support a variety of different grades of models of famous automobile groups at home and abroad: Desai Xiwei, Huayang Multimedia Electronics, Huayang General Electronics, Desai Auto Electronics and Tianyuan Electronics are representatives of them. Surprisingly, in 2012, Huizhou’s auto electronics industry achieved a total industrial output value of 8.03 billion yuan, accounting for 37.9% of the total output value of Huizhou’s auto industry.
At the same time, Huizhou has also gradually established the “Internet of Vehicles and Automotive Electronics Application Innovation Industrial Base” to strengthen the research and commercialization of the highest value-added technology of automotive electronics. Three provincial engineering centers (Tianyuan Electronics, Desai and Huayang) and one provincial key laboratory (Desai Xiwei) have been established: the R&D and industrialization of key products of the Internet of Vehicles application support platform invested and constructed by Huayang Group, the R&D and commercial operation of the Internet of Vehicles service platform invested and constructed by Desai Group, and the industrialization of intelligent vehicle information terminals and Internet of Vehicles applications invested and constructed by Tianyuan Electronics.
Compared with other cities in the Pearl River Delta, Huizhou has certain advantages in the development of the automotive electronics industry, especially in the rich resources of well-known foreign auto parts manufacturers and front loading plants: Honda, Sumitomo Electric, Shuangye, Bridgestone and other Fortune 500 enterprises and famous domestic enterprises such as BYD and Yiwei Lithium Energy have set up industrial parks in Huizhou. The convenient geographical advantages make it easier for automotive electronics enterprises to gather advantages. However, the small variety and scale of auto parts products and the incomplete development of the industrial chain have also become the key factors restricting the integration of Huizhou auto electronics industry resources.
The synonym “Yongfu Road” in Guangzhou is gradually losing its regional characteristics
The “Yongfu Road model” in Guangzhou has indeed inspired many automotive electronics practitioners.
Guangzhou’s “Yongfu Road” has long been synonymous with the South China auto supplies market. It has been nearly 15 years since it was first engaged in the auto supplies industry. Chinese people pay attention to doing business and become a city. Yongfu Road has gathered 80% of auto electronics manufacturers, and 70% – 80% of dealers will purchase products at Yongfu Road. Moreover, the brand effect of “Yongfu Road” is not only in China, but also in foreign countries. It is understood that, 70% of foreign auto supplies are from the Pearl River Delta, and many of the auto supplies in the Pearl River Delta are shipped overseas from the “Golden Triangle” area of Yongfu Road, Guangyuan East Road and Hengfu Road.
Why Yongfu Road is worth paying attention to? I believe industry insiders have varying opinions, but in recent years, the drawbacks have also been prominent: the industry lacks corresponding national standards, and counterfeit and inferior products are rampant in the market. With the rapid expansion and consumption growth of the automotive electronics market, plagiarism of the “Yongfu Model” has become a fashion in the domestic market. The competitiveness of automotive parts cities in Beijing, Zhengzhou, Wuhan and other places in the domestic aftermarket has gradually increased, and industrial belts and professional markets in various regions have gradually formed and begun to take shape. However, the scale of Yongfu Road business district is limited, which is an undeniable fact;
As a representative of the professional market, the “re-emergence” of Yongfu Road market tests the wisdom of every person in the automotive electronics industry. Yongfu Road is still concerned, and it is still a barometer of the automotive electronics industry. As the most downstream link of the automotive electronics industry, trade and export have always been the main role of Yongfu Road. It is an urgent fact to seek change and transcend.
The favorable timing, location and people of the Pearl River Delta have achieved the construction and virtuous cycle of the automotive electronics industry chain in cities from Shenzhen, Dongguan, Huizhou, Zhongshan to Guangzhou. Admittedly, in the future development of the automotive electronics industry chain, more regions and even cities will not only play a certain role, but more cities will cooperate with each other to promote the transformation and upgrading of the automotive electronics industry in the Pearl River Delta.

Similar Posts